About Gymboree Play & Music 

Gymboree Play & Music began in 1976. Our founder, Joan Barnes, recognized the lack of classes or groups for infants and their parents and began a "test" Gymboree class. It was an instant success. Two years later, Gymboree began to franchise its unique program and we have been growing ever since.  When a parent and their child attend a Gymboree Play Program they will participate in the "Level" that represents not only the child's age but also the developmental tasks he is working on. As certain steps are achieved the child will move up to the next level.  In addition to our core play programs we have additional Gymboree designed classes that are developmentally based and offered year around. This includes Music, Art and School Skills for those older childern (which in most sites, is a drop off class).

Who are Gymboree franchisees?


Gymboree franchisees come from all walks of life but they share a common passion for running their own business and for helping young minds develop.  Skills in customer service, marketing, people management and a financial understanding will help you. Our franchisees come from diverse backgrounds--teachers, retail sales, customer service, management, child development and corporate careers. Running a Gymboree franchise requires many things and we will train you in required disciplined to help you succeed. Owing a Gymboree franchise(s) is both challenging and personally fulfilling. If you want a business that helps future generations of child develop - socially, mentally and physically- then you should investigate a Gymboree franchise.

What type of training do you provide?

In addition to the 8-day mandatory initial franchise training we also offer regional trainings (as optional and on an as needed basis), on-site training with the Regional Field Consultant (on an arranged basis) as well as our Franchisee Annual Meeting (All Franchisees required to attend).

What support do your franchisees receive?


Our staff of experienced, enthusiastic professionals will support your needs in program, operations, marketing, resale product, teacher training, personnel and more on a national, regional and local basis. Our franchisees can tell you that we offer full support, in every business area and it is continual.

How much money can I make operating a franchise?


Like many franchisors, Gymboree does not provide, or authorize its representatives to provide, any information on past or possible future financial results with respect to any Gymboree Play & Music franchise or company-owned unit. Your financial results depend on many factors, including how hard you work, how closely you follow our system and your competition. Gymboree can't reliably predict, forecast or project future performance, revenues, profits or otherwise of any Gymboree unit. We do suggest that you contact current operating franchise owners along with completing your own business plan.

What types of locations should I investigate?


Gymboree Play & Music is looking to locate in commercial locations, such as strip malls, shopping centers and regional malls. Commercial sites best represent the brand and have greater potential to deliver on all aspects of the business.

What is the total investment needed for a franchise?


Our franchisee fee for an initial Play & Music location is $45,000. All-inclusive costs for everything you need to open a Gymboree Play & Music location including the franchisee fee marketing materials, office and location set-up, insurance, training, resale product, computer and software, etc. for an initial one-site territory is in the range of $143,080-$273,450. The primary variable is the type of real estate chosen and the cost of build-out associated.

Does Gymboree assist with financing this investment?



Not directly.

Can I franchise a Gymboree Clothing Store?


No, the retail clothing stores are company owned and operated.

Is Gymboree Play & Music looking to expand?


YES! Gymboree Play & Music is currently operating in the United States and in over 40 countries around the world. We are aggressively working on our franchise expansion.

We have many multi-state and individual markets available within the United States. Internationally we have awarded the rights for operating our Programs as Gymboree Play & Music. These international representatives are our Master Francisee Owners who in turn are expanding within their country of operation and offer franchise opportunities just as we do here in the US and Canada.


How can I get more information?

Please visit our website at http://www.gymboreeclasses.com

CALL US TODAY at 415-278-7925 or email Bonnie Stewart at bonnie_stewart @gymboree.com

For immediate assistance please contact us at 415-278-7451


This information is not a franchise offering, which can only be made by prospectus